Which method is NOT typically associated with collecting qualitative data?

Surveys with rating scales are primarily designed to collect quantitative data, which involves gathering numerical or statistical information that can be measured and analyzed using mathematical techniques. This method typically asks respondents to rate their feelings, opinions, or behaviors on a predetermined scale, providing quantitative responses that can be averaged or subjected to various statistical analyses.

In contrast, other methods listed—such as focus groups, interviews, and content analysis—are more aligned with qualitative data collection. Focus groups involve discussions that yield rich, descriptive insights into participants' thoughts and feelings. Interviews allow for open-ended questions that elicit detailed responses and deeper understanding. Content analysis examines various forms of media or texts to identify patterns, themes, or meanings, which also fall within the realm of qualitative research.

Therefore, the distinction lies in the nature of the data each method collects: surveys with rating scales focus on quantifiable responses, while the other methods explore complex, subjective experiences and perspectives.